We’re all for WhatsApp marketing innovation. In fact, we honestly believe that there’s no other way. If a company isn’t striving for better, they simply won’t last. The digital space is highly competitive, so partner up with a WhatsApp business marketing provider that is working towards, or already touts these great features.
The more expansive your digital web of communication is, the better. Tons of WhatsApp marketing providers offer the email capture feature, but barely allow for email integration except WAScript. We’d recommend all to use the feature to capture emails that are automatically added to their provider database and campaign flow. Let’s just say you use MailChimp.
WAScript has this feature, but we’d like to see more companies hop on board. Set up drip campaigns that automatically touch base with your subscribers. Make the communication process relatively hands free, all while still experiencing results. Ideally, we all want to take advantage of marketing tactics that require little to no day to day management.
We would love to see WhatsApp marketing provider integrate customer relationship management capabilities. For example, build a dashboard that holds detailed subscriber information, as well as campaign details like open rate, time of open, number of link clicks, etc.
Long term, we think using these three innovative features are crucial to user success, and the longevity of communication tactic.
What are the possible Drawback to WhatsApp Marketing
We love WhatsApp marketing, which is pretty apparent. But, when it comes to this awesome mobile communication tactic, are there any setbacks? What should you worry about when mastering this method? Failure to follow WhatsApp marketing best practices will easily result in ineffective campaigns.
First things first, what makes SMS marketing so successful? The immediate, personal connection. In the same token, this connection can often be destroyed if you don’t respect the value of your subscribers. For example, let’s say you just started growing your WhatsApp marketing list. You have almost 100 subscribers, and things seem to be moving along quite well. But a few campaigns in, and something doesn’t seem quite right. Offer redemption is minimal, and your opt out rate is steadily increasing. What happened? Well, there’s a good chance you didn’t respect your subscribers’ personal space, privacy, and quiet time. To truly diagnose the problem, ask yourself these three questions.
- How many campaigns did I send per week?
- When did I send these campaigns?
- Am I including a valuable offer in each message?
As a general rule, try not to send more than one campaign a week. In addition, never fire out a WhatsApp message before 9AM or after 9PM. These rules cover the first two bullet points, and failure to oblige could result in decreasing list engagement. Lastly, if your messages don’t present some form of immediate value, subscribers simply won’t stay engaged. They will ignore your contact attempts, or even worse, opt out.
So, with all that said, what’s the only drawback to WhatsApp marketing? If you’re not careful, you can completely damage customer trust and loyalty with invasive communication.